Instead of building a better PIM, CMS, eCommerce, or order management service, we wanted to design an API layer you need to market and sell your products on any channel, at any scale, and in any way you want it. A perfect product story engine, if you will.
Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.
Product taxonomy implies organizing all the products in the catalog in a manner that makes it easy for customers to find the product they are looking for in the least amount of time. This can be done by categorizing products according to different properties such as color or material.
In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.
Not your average list but a comprehensive 16-point eCommerce SEO checklist with everything you need to know to optimize your store and successfully grow organic traffic and revenue.
Frontend performance really matters for user experience, conversion, and of course good old SEO. To build fast websites you need to have the performance metrics and KPIs defined.
With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.
We have server-side rendered React using an early version of the Next.js framework on the front end and Crystallize powering the backend for complete product information, product storytelling, and order fulfillment management.