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Reimagining eCommerce: the Story of Crystallize

Instead of building a better PIM, CMS, eCommerce, or order management service, we wanted to design an API layer you need to market and sell your products on any channel, at any scale, and in any way you want it. A perfect product story engine, if you will.

Headless Commerce Explained

Headless commerce allows businesses to provide a personalized and brand-consistent experience across channels using APIs that connect the front-end presentation layer with back-end infrastructure that enables the ecommerce experience.

What Is PIM?

Today PIM is a whole lot more than a single source of truth for your product information. It is a stepping stone for modern eCommerce businesses.

Product Taxonomy Using Topic Maps

Product taxonomy implies organizing all the products in the catalog in a manner that makes it easy for customers to find the product they are looking for in the least amount of time. This can be done by categorizing products according to different properties such as color or material.

What Is A Headless CMS?

In simplest possible terms, a headless CMS is a backend content management system (CMS) that exists independently of the frontend or the presentation layer.

eCommerce SEO Checklist: The Best Practices For 2022

Not your average list but a comprehensive 16-point eCommerce SEO checklist with everything you need to know to optimize your store and successfully grow organic traffic and revenue.

Frontend Performance Measuring & KPIs

Frontend performance really matters for user experience, conversion, and of course good old SEO. To build fast websites you need to have the performance metrics and KPIs defined.

How to Build Beautiful and Fast Jamstack eCommerce in 3 Steps?

With the rapid growth of tools and solutions available in the space now is probably the best time to move your online store to Jamstack eCommerce architecture.

The Project That Brought Crystallize To Life: Skien’s Cykkelfabrik

We have server-side rendered React using an early version of the Next.js framework on the front end and Crystallize powering the backend for complete product information, product storytelling, and order fulfillment management.